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Kevin Poorter

Founder and Editor

Kevin Poorter founded BettingSeeker and is responsible for everything published on it. He has worked in SEO and content for online gambling comparison sites for years and leads SEO at an iGaming affiliate publisher, so he knows how betting sites, casinos and their offers get presented to players, and where comparison sites tend to cut corners. He started BettingSeeker to do it properly: licensed operators only, every licence checked against the regulator's own register, and no scores until there's real testing behind them.

Expertise

  • Licensed betting and casino markets in the UK, US and Canada
  • Bookmaker and online casino reviews
  • Welcome offers and bonus terms
  • Betting odds and bookmaker margins

What makes Kevin an expert

  • Head of SEO at an iGaming affiliate publisher
  • Works on SEO and content strategy for betting and casino comparison sites
  • Runs BettingSeeker's operator research, which checks every licence against regulator registers in the UK, US and Canada

How Kevin works

Every operator fact Kevin publishes, from licence numbers to welcome offer terms, is checked against the regulator's register or the operator's own pages, and the sources are linked on the page. While BettingSeeker is a small team, Kevin also fact-checks his own work against those sources before anything goes live. Spotted a mistake? Tell us and it gets fixed and logged on our corrections page.

Reviews by Kevin