Daniel Ward

About Daniel

Daniel Ward founded BettingSeeker and is responsible for everything published on it. He has spent his career in SEO and content for online betting and casino comparison sites, and today leads SEO for a portfolio of gambling comparison sites across several countries. That work has shown him exactly how operators and their offers get presented to players, and where comparison sites cut corners. He started BettingSeeker to do it properly: licensed operators only, every licence checked against the regulator's own register, and sources on the page so readers can check for themselves.

Areas of expertise

• Licensed betting and casino markets in the UK, US and Canada
• Bookmaker and online casino reviews
• Welcome offers and bonus terms
• Betting odds and bookmaker margins
• How gambling comparison sites work behind the scenes

Experience

• Leads SEO for a portfolio of betting and casino comparison sites
• Years of hands-on experience in SEO and content strategy in the online gambling sector
• Has written and edited content for regulated and international betting markets
• Runs BettingSeeker's operator research, which checks every licence against regulator registers in the UK, US and Canada

How Daniel works

Every operator fact Daniel publishes, from licence numbers to welcome offer terms, is checked against the regulator's register or the operator's own pages, and the sources are linked on the page. While BettingSeeker is a small team, Daniel also fact-checks his own work against those sources before anything goes live. Spotted a mistake? Tell us and it gets fixed and logged on our corrections page.